CraftedLink Tags & story pages on Etsy →

Upgrades Are Live — for the People Who Own the Pieces, and the People Who Make Them

A week ago I wrote that CraftedLink was here. Today the last piece slid into place: the money part works, on both sides. If you own a piece with a tag in it, you can give its page more room right from your phone. If you make things and set these tags in them, you can join a plan, get your credit, and sell upgrades to your own customers. I tested every step of it myself this afternoon with a real card, so this isn't a promise about next week. It's on.

A white Corian memorial sign engraved with a horse and the name Ranger, with a CraftedLink insert card resting on it and a phone showing the sign's own page
A memorial sign, the insert card that ships with it, and the page a tap opens. The card's QR code and the tag sealed in the sign land on the same page.

If you hold the piece

Tap the tag the way you always have. Under the story there's a quiet line: Upgrade your page now. Tap it and the page shows you what it can become — Snapshot, Story, or Together, each described in a sentence, plus Link if all you want is for the tag to open an address of your choosing. Pick one, and you're on a Stripe payment page. I want to be exact about that: the card fields are Stripe's, on Stripe's page, and never on craftedlink.app. My site never sees your card.

Within a minute of paying, two things happen. The page itself moves up — nothing already on it changes or disappears. And an email lands with your setup link, the door you use to add photos, words, a voice recording, whatever the size you picked allows. The link works for a year. After that, or whenever you like, you can add an email and password to the page and never need the link again.

One more thing, and it's one I felt strongly about: moving up later costs only the difference. If your piece came with a Snapshot page and a year from now you want a Story page, you pay the gap between the two, not the whole second price. Once a page has a keeper, the "buy now" button also steps out of the way for whoever else taps it; the page shows a small "Need more room for your story?" line instead, and that goes to the maker, who sorts it out with you. Nobody gets to pay their way into a page that's already yours.

If you make the pieces

The maker side opened today too, and it's built around one idea: the page belongs to your customer, but the relationship belongs to you.

A hand holding a small round wood plug with glue on its underside above a shallow hole in a board; the coin-sized NFC tag with its copper coil sits in the hole
Setting a tag. The coin-sized tag sits in a shallow recess, a wood plug glues over it, and the finish goes on top. You can't see it and you can't feel it.

The current plan prices and what each one includes are spelled out in the maker terms, in a table, in plain words. Joining is still by arrangement for now, which is the honest way to say I want to talk with each maker before I hand them the keys. Write to me and we'll set you up.

A walnut tray with a CraftedLink insert card beside a phone showing the tray's page, headed Walnut 12x28 inch Tray
A walnut tray, the card that goes in the box with it, and the page it opens. The maker's name and picture are on both, and every paragraph on the card is the maker's own.

What else changed in a week

Launch week is when you find out what you forgot. A few things landed because someone tapped a real tag and told me what was missing:

Not everything is finished, and I'd rather say so here than let you find out. The Together page's family-voices features are still arriving piece by piece; today it's a Story page with far more room. Makers on a plan can connect their own Stripe so customer upgrades run through their account directly; that's something we set up together when you join at that level, not a switch you flip alone. And the "save an offline copy" button on every page is still the real backstop for all of it, because a business promise and a file on your own drive are different kinds of safe.

A bandsaw cutting round wood plugs from a strip of walnut, with finished plugs and sawdust on the table
Cutting the plugs that cover the tags, on the bandsaw. Every piece that leaves the shop gets one.

If you've got one of my trays, tap it tonight and see what it can become. If you make things, come talk to me. Either way: every crafted piece has a story, a reason, a purpose. Now it can be shared, and now the person who owns it can make it theirs.

— Jennifer

Make things with your hands? Add a tap-to-open story to what you sell — no app, no account, nothing to charge.

CraftedLink for makers