Last updated: September 3, 2026 (Pacific)
These terms are for makers — businesses putting CraftedLink tags in the things they sell. They sit alongside the buyer-facing Terms of Service: everything there about content rules, ownership, liability, governing law, and what happens if CraftedLink winds down applies to makers too, and nothing here reduces anything a buyer is promised there. Where the two could ever read differently about a buyer’s page, the buyer’s document wins.
This section applies in addition to everything above if you run CraftedLink tags for your own customers. (Maker accounts are set up by arrangement — write to us.)
The plans.
| Plan | Fee | The deal |
|---|---|---|
| Starter | Free | Mint tags, issue care pages, hand out upgrade codes. You pay the Starter wholesale rate for the pages your customers unlock, from credit you add as you need it. |
| Studio | $29/month or $290/year | The whole fee comes back to you as CraftedLink credit. Better wholesale rates, and you can connect your own Stripe so your customers' upgrades run themselves. |
| Signature | $99/month or $990/year | The same full credit-back, the best wholesale rates, and the branding features as they ship. |
The fee comes back — here is exactly what that means. Each time a Studio or Signature plan fee is billed and paid, the same amount is deposited into your account as CraftedLink credit, measured in dollars — one credit is one dollar. You spend that credit at wholesale rates on the pages your customers unlock. A maker doing real volume gets the platform for effectively nothing; a quiet month still bought the dashboard and the tooling.
Auto top-up (optional, off by default). You can tell us to automatically add a chosen amount of credit — using the card already on your plan — whenever your balance drops below a low-water mark you set. Each charge shows up in your Stripe receipts like any other, we never charge more than the amount you chose per day, and you can switch it off in your dashboard at any time. It exists so a customer's upgrade never has to wait on your balance.
Credit rolls over for 12 months. Credit is spent oldest-first, and any part of a deposit that is still unspent 12 months after it arrived expires. Credit is not money: it cannot be withdrawn or refunded for cash (except where a refund of the fee that created it is owed under Refunds and cancellation), and it cannot be moved from one account to another. It belongs to the account — and the account can change hands with the business, credit and all, as If the business changes hands below describes.
Wholesale rates live in your dashboard, not in this document. The rate for each page level, at your plan, is shown in your dashboard before you commit any credit — and the rate shown at the moment you spend is the rate you pay. Rates can change for future spends with 30 days' written notice; they never change what you already spent.
Plan price changes. We can change plan pricing with 30 days' written notice, effective at your next renewal — so a change never lands inside a period you have already paid for, and never mid-year on an annual plan. If you don't like the new price, cancel before then. Founder rate: the first 25 maker accounts keep their plan rate permanently — a price rise never applies to them while their plan stays active.
Three ways your customers upgrade, and you choose:
A customer can also simply ask. Every page carries a way for its holder to ask you for an upgrade or a question, from the piece itself. The request lands in your manager with the date it was made, and you approve it, decline it, or answer it there. That date is what the clock in “If we cannot reach you” runs from.
If your credit runs out, we stop offering — we never oversell. When your balance can't cover another upgrade, the upgrade button quietly comes off your customers' pages until you top up. A customer who has already paid you is never the one who waits without being told: their upgrade is queued, their page says it is coming, and it applies itself the moment credit arrives — oldest promise first.
What the plan buys, and what a page's price buys — two different things. The plan fee buys tooling and comes back as credit. The credit spent on a page locks in that page's ten-year term from its activation — a written commitment that is not tied to your plan staying active, funded the way our Guarantee page describes.
The ten years a page bought survives your plan ending, for any reason. Cancel, stop paying, or have us terminate you — pages your customers have paid for stay online for the remainder of their ten years.
Here is why, plainly. Your customer bought that page from you. They have no say in whether you keep a plan with us, and no reason to be reached by it: if your billing relationship with us ends, that is between you and us. It should not reach through and switch off something your customer paid for and was told would last ten years. What your customer does have is our promise about the page itself — our terms for it, our ten years, and, if they cannot reach you, a way to reach us. That last part is “If we cannot reach you”, below.
Cancellation, non-payment, or a termination by us — the answer is the same for all three:
| What | What happens |
|---|---|
| Pages your customers already paid for | Stay online for the remainder of their 10 years. Not a grace period — the full remaining term. |
| Your customers' own editing | Unaffected. Their pages are theirs, and they build and change them through their own links and accounts — that never depended on your plan. |
| Your account | Drops to Starter. The dashboard, your tag list, and upgrade codes keep working. |
| Your credit | Stays yours, spendable at Starter rates, until it expires on its normal 12-month schedule. |
| Paid-plan features | Stop. Your customers' pages stop routing to your connected Stripe (codes take over), and paid-plan rates and branding end. |
| Exporting your content | Stays available, free — a Starter account still signs in. Your customers export their own pages themselves, from the page, whatever happens to your plan. |
The survival promise does not make us host content that breaks the rules. What may not go on a story page applies to every page in your account, paid or not, for the whole ten years. If a page breaks those rules it comes down under that section whatever was paid for it, and no refund is owed. It comes down on its own — one page, for what is on it — never as a switch aimed at everything you ever issued.
If we terminate you for breach, your remedies and your customers' pages are two separate questions. A termination for your breach entitles you to nothing — no pro-rata refund of a prepaid annual term, no refund of credit, no paid-plan features. But your customers did not breach anything. Pages they paid for stay online for the remainder of their ten years anyway, unless the page itself breaks the content rules. We are not going to punish someone's customer for something that someone else did.
Suspension blocks you, not your customers. If we suspend your maker account, you lose the manager: no minting, no codes, no upgrades, no new sales, until it is lifted. Every tag you ever issued keeps working. Your customers' pages stay online, keep their ten years, and keep answering their taps — a suspension never touches a page. Content that breaks the rules comes down page by page under What may not go on a story page, on its own; there is no switch that turns off everything you issued, and we have removed the one there used to be.
The grounds. We may suspend you, after telling you what the problem is and giving you a reasonable chance to fix it, for: breaking the content rules; refusing your customers the export right described below; or being unresponsive to your customers — a customer left waiting past the clock in “If we cannot reach you”, repeatedly, with no word from you. Being unreachable in a hard stretch of life is not the same thing, and we do not treat it as such; that situation has its own section, and it is written to protect you as much as your customers.
You understand that life happens, and that family is more important than business. Nobody is penalised here for having a life. But a page someone paid for cannot go dark because of it, so this is what we do when we cannot reach you, how little of it we take on, and how it ends the moment you are back.
Your standby contact. Your dashboard asks one question: if we ever can't reach you, who should we talk to? A partner, a family member, a business associate — a person who would know what is going on and could get word to you. Please fill it in. It is never shown to a customer, and it is the first thing we use before anything below.
The clock, for one customer. Nothing here takes longer than a week.
| Day | What happens |
|---|---|
| 0 | A customer asks you — for an upgrade, or for help — from their page. It is yours to answer. |
| 3 | Still unanswered. We tell the customer we are reaching out to you, and that a person will be back to them within three more days. We email you, and your standby contact. |
| 3–5 | You have two days to answer it. |
| by 6 | No word — we help the customer directly: we deliver an upgrade they already paid you for, or answer what they asked, and we are back in touch with them as promised. |
| 7 | The ceiling. A customer of yours never waits longer than this for a human answer. |
Helping one customer this way changes nothing about your account. It is logged, the customer is told, and you can see it in your manager when you are back.
A support window, opened by us. To help a customer directly we may need to change their page — to set up a tag that is already in their hands, or fix what they asked us to fix. When we do, we open a support window of our own on that one page: seven days, closing by itself, every change logged, and the customer emailed the moment it opens — exactly the window the buyer terms already describe for you, held by us instead. We open one only while a customer of yours is waiting on the clock above, or under stewardship, never at will.
Stewardship — not takeover. If three different customers of yours are left waiting past day three within any 30 days, we take that as a pattern rather than a bad week, and we step in to look after your customers' pages until you are back. We call it stewardship, and it is bounded on purpose.
Under stewardship we may: keep your pages resolving; deliver upgrades your customers already paid you for; put our contact details on your pages in place of yours, and say why; answer your customers; and set up tags already in customers' hands.
Under stewardship we may not: touch your money, your credit, or your Stripe connection; mint tags or sell anything as you; look at pages that do not need looking at; or keep any of it once you are back. Unspent credit and anything you owe or are owed stay exactly where they were. Nothing about being unreachable makes your money ours.
It ends the moment you sign in. No review, no request, nothing to close by hand. Signing in to your manager is proof you are there, which is the only thing stewardship was standing in for. Your pages show your own details again at once, and your manager tells you what we did while you were away.
We may also open stewardship by hand, with a note, when your standby contact tells us you cannot come back — so that a very small shop, whose customers might never number three in a month, is covered too. Your standby contact is told, and so are you, at every address we hold.
The account travels with the business. If someone buys or takes over your business, they take over the CraftedLink account with it — credit, tags, customers' pages, history, all of it. No migration, no re-minting, no broken tags; a tag printed years ago keeps working under the new owner exactly as it did under you.
On notice, and with our approval. You ask for the handover from your dashboard, naming the new owner and their standby contact. We check with you, we approve it, and only then does the sign-in move to the new owner's address. An account carrying other people's keepsakes does not change hands quietly — and the approval step is also what stops “I bought the business” being how an account gets stolen. We keep a record of who asked, who approved, and when.
If you cannot ask. Where a maker has died or cannot act, a person with authority over the business — an executor, a surviving partner, a successor — can write to us with proof of that authority, and we handle it the same way, with the same approval. Until then, stewardship above is what keeps the customers' pages looked after.
You set your own prices. What you charge your own customers — for the piece, for the page, for anything around it — is entirely yours to decide, and we take no share of it. Our retail prices are not a ceiling, a floor, or a suggestion. One thing you may not do: describe our checkout, our terms, or our support as part of what your customer is buying from you when it is not — your customers always get these terms for the page itself, whoever took the money.
Your customers are yours. You decide what goes on your pages and you set your own policies with your buyers. We host and process on your instructions. You are responsible for having whatever privacy notice and consents your own business needs. The Privacy Policy covers how the data-protection roles split between us.
Your customers export their own content themselves — from the page, with a button. Every page carries Save an offline copy of this page. It builds a single file with their photos, their words, their recordings and their guest book embedded, free, in a format any browser opens, without your cooperation, your paperwork, or anyone's goodwill. You did not have to build it, and you cannot switch it off. It is a feature of the platform, not a favour anyone has to remember to do.
Your own terms with your customers must carry the same right — as a backstop. You will use your own terms and privacy notice with your own buyers, and you are welcome to base them on ours. Whatever else they say, they must carry this:
Your customers keep the right to obtain a copy of the content they gave you, in a common, openable format, at no charge.
You warrant that the terms you publish to your customers contain that right, and that you will not stand in its way — not by conditioning it on the customer being paid up, still being a customer, or waiving anything, and not by obstructing the button. If your terms omit it, or you are obstructing your customers' access to their own content, that is a material breach of this agreement and a ground for suspension or termination, as described above. A termination on this ground is a termination for your breach, so the pro-rata refund under Refunds and cancellation does not apply to it. It never takes down pages your customers have already paid for.
A backstop, so that right never rests on a button alone. If the button ever fails a customer and they write to us, we may produce that customer's own content to that customer ourselves. It covers only the specific content that person provided, it happens only on that person's request, and every instance is logged. It is not a general right to look through your account, and we do not use it as one — the walled-off promise in the Privacy Policy stands, and that policy states this exception, and the stewardship one above, in the same terms.
You warrant, and you take responsibility for, all content you and your customers put on pages in your account — including that you have the rights to use it and permission from the people in it.
Physical tags. You can buy NFC or QR tags from us at the per-tag price in your dashboard, or print or source your own and register them, paying us nothing for hardware — the hardware is never bundled into a page's price, and a maker who sources their own tags never pays twice.
The address on the tag is ours, on purpose. Every printed tag and label encodes craftedlink.app, so that nothing about your own domain — its renewal, its registrar, who holds its account — can ever break a customer's keepsake. If we ever offer a branded address for sharing, it will be cosmetic: a pretty link, while the physical tag still carries ours. What we owe you if we ever go away is in Wind-down, and it is delivered from our side, not by a domain you would have to keep alive.
Export. You can export your account's content at any time, free — a Starter account still signs in, so this right does not end with a paid plan. We will make regular exports available so you can keep your own copy without asking.
Wind-down. If we discontinue the maker programme we will give you 180 days' written notice, a complete data handover, and a license to the page templates so you can host them yourself. If you had prepaid an annual term, you also get the unused months back — see the pro-rata clause under Refunds and cancellation. Discontinuing the maker programme is not the same as taking down pages already paid for; those are governed by If CraftedLink ever shuts down or changes hands, and a page inside its paid ten years gets the 30 days' notice there (the buyer-facing figure), not the 180 days here.
Your liability cap and ours. Our total liability to a maker is capped at the fees you paid us in the 12 months before the claim — see the next section.
What you may sell, and what you may not. Selling tags and story pages to your own customers, under your own brand and at your own prices, is the whole point of the programme — that is not "resale," that is the product working as intended. What you may not do, unless we agree to it in writing, is resell CraftedLink accounts or the platform itself to other businesses: signing up other makers under your plan, sublicensing the service, or reselling access as its own product. One plan covers one business and its own customers. You can put your brand on your pages; you cannot become our distributor by default.
We may update these terms. When we make a change that materially affects your rights, we will email the address on your account and post the new version with a new date at the top. If you keep using the maker programme after a change takes effect, you accept it. A change never shortens a hosting term a customer of yours has already paid for, never re-prices credit you already spent, and never reaches back to a sale already made. What changed on September 3, 2026: this page gained “If we cannot reach you”, “If the business changes hands” and the suspension section; suspension was narrowed to the maker alone; the export-on-request clauses were replaced by the button that now does it.